For over 150 years, the Ferrer family has been making wine in their native Spain and bringing that knowledge on their worldwide adventures.  Scale, sale, succession – they’ve been through it all many times.  With 18 generations of winemakers at the family ranch, La Freixeneda they have experienced the joys and sorrows, struggles and successes many times.  José Maria’s compelling perspective and informed view of transition hold “must hear” insights for family business owners in the wine industry.